By MohammadHossein Rezaee
Herd behavior is the behavior of individuals in a group acting collectively without centralized direction. Herd behavior occurs in animals in herds, packs, bird flocks, fish schools and…
The sole objective of production of any commodity is to help the goods reach the ultimate consumers. In the era…
Internet branding From Wikipedia, the free encyclopedia (also referred to as Online branding) is a brand management technique that uses…
What is brand architecture really for? Brand architecture is the structure of brands within an organizational entity. It is the…
Needs are the core of the marketing concept. The study of Motivation refers to all the processes that drives in…
IF YOUR BUSINESS IS NOT ON THE INTERNET, THEN YOUR BUSINESS WILL BE OUT OF BUSINESS. Bill Gates Digital marketing…
Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales…
Franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship. In franchising,…
What is brand loyalty ? Brand loyalty is a consumer behavior pattern where consumers become committed to a particular brand…
What is Brand Personality Brand personality is a set of human characteristics that are attributed to a brand name. A…
