Category: Marketing

May 31, 2021 0

Herd Behavior

By business_MHR

Herd behavior is the behavior of individuals in a group acting collectively without centralized direction. Herd behavior occurs in animals in herds, packs, bird flocks, fish schools and…

February 3, 2019 0

Internet branding

By business_MHR

Internet branding From Wikipedia, the free encyclopedia (also referred to as Online branding) is a brand management technique that uses…

January 29, 2019 0

brand architecture

By business_MHR

What is brand architecture really for? Brand architecture is the structure of brands within an organizational entity. It is the…

January 7, 2019 0


By business_MHR

Franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship.  In franchising,…

December 28, 2018 0

Brand Loyalty

By business_MHR

What is brand loyalty ? Brand loyalty is a consumer behavior pattern where consumers become committed to a particular brand…

December 20, 2018 0

Brand Personality

By business_MHR

What is Brand Personality Brand personality is a set of human characteristics that are attributed to a brand name. A…