Category: Marketing

December 11, 2018 0

Niche market

By business_MHR

A niche market is the subset of the market on which a specific product is focused. The market niche defines…

December 9, 2018 0

B2B & B2C marketing

By business_MHR

What Do “B2B” and “B2C” Mean? “B2B” stands for “business to business,” while “B2C” means “business to consumer.” B2B businesses…

November 29, 2018 0

WORD OF MOUTH

By business_MHR

What is Word_of_Mouth marketing? As the name implies, word-of-mouth marketing is any instance where consumers share information about a product…

November 20, 2018 0

BRAND EQUITY

By business_MHR

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”   ‘Brand equity’ is a phrase…

November 18, 2018 0

Social marketing

By business_MHR

Social marketing is the use of marketing theory, skills and practices to achieve social change. It has the primary goal of achieving…

November 15, 2018 0

Guerrilla Marketing

By business_MHR

What is ‘Guerrilla Marketing’ Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in…

November 13, 2018 0

MARKET SEGMENTATION

By business_MHR

MARKET SEGMENTATION IS A NATURAL RESULT OF THE VAST DIFFERENCES AMONG PEOPLE (Donald Norman) Market segmentation is a process of…

October 16, 2018 0

Mix MARKETING

By business_MHR

 The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or…

October 13, 2018 3

MARKETING STRATEGY

By business_MHR

“STRATEGY WITHOUT TACTICS IS THE SLOWEST ROUTE TO VICTORY TACTICS WITHOUT STRATEGY IS THE NOISE BEFORE DEFEAT” Sun Tzu Marketing…